How an average guy who'd never even moisturized undertook a foolhardy, four-month, 13-product quest for (relative) perfection.
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LAST NOVEMBER, my female co-workers at The Wall Street Journal discovered that the sole product I used on my face was soap. Their reaction to this mundane revelation wasn't all that nice. They began calling me "the man who doesn't moisturize." As in, "Would you ask the man who doesn't moisturize if I can borrow his stapler?"
One of our style editors took pity. "You've never moisturized?" she asked gently. "I don't remember," I admitted. Judging by her expression, she graciously decided to assume I had amnesia. "Well, we'll have to do something about that," she said. And so began my eye-opening, skin-altering, brain-addling, four-month adventure in the world of male beauty regimens.
The products we tested?and some purely subjective notes on their likability
First, a little background. It isn't that I am unaware of the guy-beauty industrial complex. I know, for instance, that Clinique basically started it all with its pioneering men's skin-care line in 1976?a program it's relaunching this month. According to Jenny Belknap, vice president of global treatment marketing, the relaunch was triggered by the company's discovery that, while women traditionally bought the men's products for their husbands and sons, "we firmly under ...
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